Bring business questions into focus with data exploration, measurement, and analysis that explains what is happening and where to look next.
Explore analysis & insightIndependent data analysis and visualization · South Africa and beyond
Data worth seeing.Decisions worth making.
Digiterma helps small and medium businesses prepare and analyse their data, then turn it into dashboards and reports. Bring us a business question or reporting challenge to start a conversation.
Analysis with a point of viewRead the story
A better view changes the conversation
Numbers become useful when people can see what they mean, where they come from and what to do next.
Make sense of the signal.
Business data can be scattered across systems, spreadsheets and teams. We bring it into focus with thoughtful analysis and visual stories that make the important patterns easier to discuss and act on.
Analysis•Visualization•Data foundations•Decision support•Analysis•Visualization•Data foundations•Decision support•
From raw information to everyday clarity
One connected
analytics practice.
Support can start with one stubborn question or span the full journey, from data foundations through to a view your team can use.
Good analysis is made for the people who need to use it. Every engagement begins with your context and the decisions in front of you.
Explore all servicesShape dashboards and reports around the way people make decisions, with clear measures, useful context and a deliberate visual hierarchy.
Explore visualization & reportingConnect and prepare business information with a considered approach to data structure, quality and repeatable reporting workflows.
Explore data foundationsGet practical guidance on what to measure, how to interpret it and how to build analytics into the rhythm of your business.
Explore analytics advisoryA useful answer is built in context
From the first question
to a clearer next step.
We start with what the business needs to understand, then shape the information and tools around the people who will use them.
Ask well
Understand the decisions, constraints and existing information behind the question.
Make sense
Analyse and prepare the data, then make the important relationships visible.
Put it to work
Deliver a practical view and guidance for using it in ongoing business conversations.
Good visualization makes a question easier
See the shape
of a business.
These interactive examples show how a few common business questions can be made easier to explore. The values and categories below are illustrative only; they do not represent Digiterma clients or results.
Illustrative operational sample
Orders in motion
Compare incoming orders with the number fulfilled over time.
Example monthly order counts · Use the arrow keys to review values; only one value is in the Tab order.
View all 12 months of data
Illustrative operational sample
Where value gathers
Compare a sample mix by business area.
Illustrative percentage mix · Use arrow keys to review values, or select a category to isolate it.
View mix data table
Illustrative operational sample
Work in the queue
Compare incoming and cleared items each week.
Example weekly item counts · Use the arrow keys to review values; only one value is in the Tab order.
View queue data table
Make one view useful across the business
Good questions
travel further.
For small and medium-sized businesses, clear information helps the people closest to the work and those steering the wider business share the same picture.
Finance
Bring costs, income and key measures into a view that is easier to review.
Operations
Follow the flow of work, capacity and recurring bottlenecks.
Commercial
Explore demand, customer activity and how performance changes over time.
Leadership
Share a grounded overview that supports discussion and next steps.
Built around better questions
Independent by design
Led by curiosity.
Grounded in business.
Digiterma was founded in 2022 by Juanilta Broodryk to help small and medium-sized businesses turn information into a clearer view of their operations.
Based in South Africa and working with businesses at home and abroad, Digiterma brings analysis, visualization and practical data support together around the questions each team needs to answer.
Start with a questionIdeas for clearer decisions
Notes from
the practice.
Short reads on asking better questions, making useful views and keeping data close to the work.
01
One useful question before the dashboard
A dashboard becomes more useful when the decision it serves is clear before the first chart is drawn.
02
From scattered spreadsheets to a shared view
03
What changed this month? Start with the movement
A simple way to turn a monthly report into a better conversation about what changed and why.
A useful first step
What would you
like to see clearly?
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